Sandra Nešić

My acquaintance with Sandra grew into a quality professional collaboration and friendship that has lasted almost ten years. Her professionalism, creativity and willingness to step outside conventional frameworks defined our initial collaboration during my time at IBM and our joint work with ICT Hub. All of this made Sandra our first and only choice as mentor for our startup in the Smart Start program of the Innovation Fund. With a smile, sharp insight, and an exceptional capacity to listen and understand our needs, she guided us through the exciting world of innovation and the startup ecosystem.

Working with Sandra was an invaluable experience that significantly contributed to our personal development and the growth of the project we were building together. Her broad experience, expertise and ability to identify real opportunities pushed us to expand our horizons and step outside the boundaries of our core business. Sandra inspired us to take bold, innovative moves — which is a unique value in any strategic growth journey.

Sandra has profoundly impacted our HR community through her innovative mindset and forward-thinking approach. She's not only a speaker and host, but also a true partner, always seeing beyond the surface to provide valuable insights. Her ability to challenge conventional thinking and encourage creativity has been a game-changer for us. What sets her apart is her generosity — she selflessly shares her knowledge and experience, making everyone around her better. Moreover, her editorial work on our HR magazine and our HR conferences has been invaluable. Her contributions continue to elevate the entire community.

Sandra is a force to be reckoned with in the world of corporate innovation, because she tackles challenges with the enthusiasm of a kid on a Christmas morning. With a drive that's unstoppable, she's the kind of person who turns a 'can-do' attitude into a 'will-do' mentality — her assertive and visionary leadership, coupled with tireless perseverance and a knack for bringing diverse teams and stakeholders together, mean you will never hear her just talk about innovation. She will simply find a way to make it happen. As a consultant, Sandra is a master strategist and a skilled negotiator — trust her to make a difference, and she will not only deliver remarkable results, but do it with a flair that's all her own.

Sandra is someone with a wealth of experience and broad perspective who simplifies complex things and shares the logic and sources you can build on further. Generous with her knowledge and direct with her feedback. Substance before form.

Sandra was incredibly helpful to us! Her experience with startups allowed her to quickly understand what we were doing and identify who could be potential clients in our specific case. This was extremely valuable because she didn’t just suggest a list of companies, but also specific people who could potentially become users and internal champions within those organizations. That is crucial in B2B, where understanding the nuances and dynamics of the corporate world can make all the difference, and it’s something very few people know in such detail. As a result, every introduction she made for us quickly led to concrete results.

Sandra was an excellent lecturer on our project. Given her professionalism and strong expertise in the topic of startup culture, communication and coordination with her were easy and efficient, which made the overall organization of the project much smoother for us.

The workshop “Innovate to Dominate” was excellent. She explained how to kick off innovation and entrepreneurial efforts in a clear and engaging way, brought additional materials, and put a lot of effort into making the interactive part both dynamic and meaningful. She was also available to answer all participants’ questions and address any concerns they had.

Her knowledge, energy, and approach truly contributed to the overall quality and success of the project.

Sandra was a lecturer at the “International Academic Seminar” organized by BEST Belgrade, and on behalf of the organization, I can say that it was a pleasure to work with her!

The seminar focused on the startup development process, and Sandra truly managed to use her expertise to introduce participants to an entrepreneurial mindset and the essence of innovation in a short period of time. The workshops were highly engaging and interactive, with carefully designed content, which was also highlighted by the participants in their evaluations.

Beyond her expertise, what we particularly appreciated was Sandra’s flexibility and willingness to collaborate. She is a pleasure to communicate and work with, and we hope there will be more opportunities to collaborate in the future!